In Dark Souls 2, your starting class defines how you play at the beginning, but not what he/she will be like late in the game. With an assortment of stats, weapons and spells to choose from, there is a great range of customization. Each character build isn't necessarily the same as another.
In this page you will find various of player-created character builds: how the stats are distributed, what equipment to use, what spells to remember, and maybe even gameplay tips. If you don't see a character build you like, feel free to contribute! Of course, none of these are hard and fast rules on how to play the game.
To search only within the build pages, use category:characterbuild in the search.